To Communicate thru traditional media while adapting the Social Media is a big project.
Due to a short history, solid predicitions are still hard to make. The rude truth is that this business is still in a “trial and error” state.
My personal goal is to develop a repeatable set of truths that enables “communication design by combining the right channels with the right ideas”.
This blog is a part of that vision. As i find and make discovery’s, the plan is to post the findings here.
I hope in the long run that this blog will help and inspire you when planning, updating and executing your own custom-built Digital Communication Strategy.
It could mean doing one or many of the following:
SEO, looking at titles, subtitles, pages, content, links, social media presence, fast loading and more. But also how to work with personal branding and rhetorics in videobloggs.
Marketing with PPC, MLM, SEM, Social Media.
Followning swarms of users, clicks, scrolls an other interaction to analyze the result of actions and content.
Looking at design, usability and how persuasive technology really works.
Setting up Social Media Policy documents.
Communicate the same message to serveral locations to get a tight brand feeling.
Asking questions like – What type of thechnology should you use? CMS, WebServices, Sites, Servers, Flex, HTML5, XML, JavaScript, C#, SQL, Domainhosting etc.
Or -How far do i dive into the Social Media rabbit hole?.
Starting off with the ordinary Facebook, Twitter but ending up with hundreds or even thousands of accounts whith different services. How to manage and use all of these accounts. How to publish to social media sites i one batch. How to automate accounts and interactions with people.
As i said, it´s a big projekt with lots to think about.
You could call it a journey into New Media Management & Production.
Social Profilr